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Turespaña is promoting the city of Valencia in 3 major events aimed at the Chinese public, in Chengdu, Xi’An and Beijing.
The first of these promotional events was celebrated successfully in the city of Chengdu, a city twinned with Valencia, and those in Xi'An and Beijing are scheduled for the months of June and September, respectively.
Valencia CF participated in this opening event, along with Visit Valencia, to promote the Spanish city in the Chinese market. The aim was also to bring the club closer to football fans with a prize draw for official kits. Those at the stand invited visitors to take selfies emulating a trip to Spain, thanks to a spectacular setup with LED displays, kaleidoscopes and mirrors.
The club join Turespaña in giving visibility to Spain as a cultural destination, in anticipation of the reopening of borders.
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